In the realm of digital communication, trust and authenticity reign supreme. As businesses seek to establish a credible presence on WhatsApp, obtaining the coveted green tick badge has become a hallmark of legitimacy. At Hoarway Technology, we recognize the importance of this verification badge and are here to guide you through the application process with precision and expertise.
Unlocking the Path to Verification: Steps to Follow Before Applying
Before diving into the application process, it’s crucial to lay the groundwork for a successful verification journey. Here’s a breakdown of essential preparatory steps:
Sign up for WhatsApp API Access: Begin by registering for the WhatsApp Business API through a trusted Business Solution Provider (BSP) like Hoarway Technology. This step is pivotal as the green tick badge is not available on the free WhatsApp Business app.
Launch WhatsApp Campaigns: Once you’ve secured API access, waste no time in initiating WhatsApp Campaigns. Aim to reach a minimum of 1,000 people daily through business-initiated messages to showcase your active engagement on the platform.
Reach Tier 2 Messaging Levels: To bolster your chances of verification, strive to attain tier 2 messaging levels. This entails demonstrating consistent and responsive customer service. Here’s how to achieve it:
- Regularly Respond to Customer Inquiries
- Maintain High Response Rates
- Utilize Quick Replies
- Organize and Label Chats
- Avoid Blockages
- Encourage Customer Engagement
- Utilize WhatsApp Business Tools
- Monitor Analytics
- Train Your Team
- Collect Customer Feedback
- Stay Compliant
- Set Realistic Expectations
Navigating the Application Process: Ways to Apply for a WhatsApp Green Tick Badge
Once you’ve laid the groundwork and achieved tier 2 messaging levels, it’s time to embark on the application process. Here are two avenues to consider:
Meta Business Manager:
a. Access your META Business Manager and navigate to Business Settings -> WhatsApp Accounts -> WhatsApp Manager. b. Under Account tools, select ‘phone number’ and proceed to your WhatsApp account details. c. Click the ‘Settings’ icon, fill in all the requisite details under ‘Profile’, and submit your request for verification. d. Await review and approval, typically within 2-4 business days.
Business Service Provider (BSP):
a. If you’re leveraging WhatsApp Business API or On-premises API, enlist the assistance of a BSP like Hoarway Technology. b. Your chosen BSP will guide you through the application process, either by submitting the application on your behalf or providing detailed instructions for independent submission. c. Be mindful that BSPs may charge for this service, and timelines for approval may vary.
What if Your Application Gets Rejected? Strategies for Success
In the event of rejection, resilience and strategic action are paramount. Here’s how to bounce back effectively:
- Review Rejection Reason: Carefully examine the rejection message provided by WhatsApp to pinpoint areas for improvement.
- Correct Issues: Address any identified shortcomings promptly, whether they pertain to business information, compliance, or operational practices.
- Increase Media Coverage: Enhance your brand’s visibility through organic articles to bolster credibility.
- Initiate More WhatsApp Conversations: Ramp up engagement to demonstrate active participation on the platform.
- Add WhatsApp Widget: Facilitate seamless interaction by integrating a WhatsApp widget on your website.
- Contact WhatsApp Support: Seek clarification or guidance from WhatsApp’s support team for further insight.
- Ensure Compliance: Double down on adherence to WhatsApp’s policies and guidelines to align with verification criteria.
- Improve Your Business Profile: Enhance your WhatsApp profile with comprehensive and accurate information to enhance credibility.
- Wait and Reapply: Take the necessary time to address concerns before reapplying for verification.
Businesses That Can't Apply for Green Tick Verification: Important Considerations
It’s essential to be mindful of WhatsApp’s prohibited categories for API usage, which may preclude certain businesses from applying for the green tick badge. Familiarize yourself with these restrictions to ensure compliance and eligibility.
Embark on Your Verification Journey with Hoarway Technology
As your trusted partner in WhatsApp API integration and verification, Hoarway Technology is committed to guiding you every step of the way. From initial setup to navigating the application process and beyond, our expertise ensures a seamless journey towards WhatsApp green tick verification. Trust in Hoarway Technology to unlock the full potential of your WhatsApp business presence.
